The topic of sustainability has been a source of stress since the beginning of humanity. Around 600 B.C, Aesop wrote the fable of The Grasshopper and The Ant. The Grasshopper was the opportunist who lived for the day and enjoyed the summer sun while the Ant industriously stored food for the winter. The Greeks understood sustainability to be obtained only through the most moral and noble virtues. The continuity of nations, civilizations, and institutions could be preserved only through sacrifice and the acceptance of change for the common good.
Whether your concern is for the planet, your business, or family, your attitudes toward change will determine your future. While some experience the Green Movement as an unwelcome intrusion on their lifestyle, “the Ant” understands that reducing, recycling, and reusing are the keys to preserving cash, growing the bottom line, and a cleaner planet. For me it’s not so much that I want to hug trees; rather it’s just that I want to have trees. I believe there are three key elements to sustaining the institutions and world around you.
Awareness: It is vital that leaders succeed in building a shared understanding of what’s valuable, what’s essential, and what has the potential to disrupt. Like the Greeks, it is best that value be defined outside of yourself. Successful businesses give their customers exclusive purview over value. Enduring communities look at what its members commonly hold most dear. What’s essential is that necessary to build the value and what’s disruptive is that which can destroy the value.
Accountability: Planets and businesses are sustained when each of their members allow examination of their actions and decisions by the rest of the community. If a business wants to improve the performance of a department, there’s no better way than to have the employees measure their individual performance and report the results to the department. Accountability is built on the clear, shared goals and values described in the previous paragraph.
Adaptability: Aesop wrote about the small reed that will bend in the wind to survive the storm. For planets and business to be sustained, the members of the community must be willing to undergo constant change. After laboring hard to create something we’re really proud of, most of us will succumb to the temptation to impede change in order to preserve the status quo. We’ve all heard the expression, “If it’s not broken, don’t fix it.” The fact is that impeding change assures failure.
This Earth Day I hope that you will all pause to think about what’s truly precious and what changes you can make in yourself to best preserve what is precious. And then tell everyone who shares that precious thing what your intentions are and request they keep you accountable to your plan. Happy Earth Day!