Category Archives: Customer Loyalty

3 Measures for Customer Focus

Many clients seek my services when they lack customer focus and are not achieving the order growth they had planned for.  One of the ironies I observe is that people, who lack customer focus, will often resist obtaining it. A symptom of being “unfocused” is the belief that if people were only aware of the […]

Three Dimensions of Successful Time Management

Effective use of time is a vital tool for business success. A business leader’s ability to use her time to delegate and motivate will grow an innovative and productive organization. A salesman’s ability to heighten a sense of time scarcity in his customers will close sales.  A passive, reactive style of time management will lead […]

Strategic Planning and the NFL

I recently saw an article in the Wall Street Journal by Kevin Clark titled, “The Philadelphia Eagles’ Personnel Strategy: Targeting College Grads.” As the title suggests, the Philadelphia Eagles have decided that student athletes who graduate from college perform better than those who don’t. The rationale being that those who self-motivate to finish an academic […]

Just a Little Inspiration Goes a Long Way

When you think of premier brands, like Apple, Mercedes Benz, and others, there is something distinctive about their products, service, or social responsibility that inspires us. Apple has turned heads with astonishing product innovation that changed our lives. Long before computers and robots built cars, Mercedes was known for delivering products with every part engineered […]